One of the most powerful assets you can have as a membership site owner is a community. You’ve set out to design and build a high-value membership website. Now you are faced with the question of how you will market and grow your business.
Is building a community the right approach for your growth strategy?
Should you build a community?
Membership site owners know that a community of followers is a powerful asset to have. Imagine having a go-to list of people who are eagerly waiting to hear from you. People who want to support you, engage with you, and join you on every adventure.
There’s just one problem: building a community can be challenging. Some leaders appear to be an “overnight success” in attracting followers. The truth is we live in a time where attention is currency. We have to offer something worthy of attracting our audience’s precious time.
Putting all these challenges aside, a supportive community of quality followers will sustain and grow your business for years to come. How? By delivering on key marketing metrics, including:
- Brand Trust
- Reputation Management
- Leads and Funnels
- Referrals
- Data
- Social Proof
- Monthly Recurring Revenue
This list is a quick look at some of the community-building benefits Allie Nimmons, a community manager at WP Buffs, shared in a recent webinar with our team. We asked her to give us more information on the importance of community and how to start building one.